20190128_smartwater

 



Credits: Pınar Cingöz - Copywriter, Djem Youdjel - Art Direction, Armando Flores of DraftFCB, San Francisco 2010.


I D E A

“The more you move, the smarter the water.”

Smartwater is a premium vapour-distilled water with elecrolytes,making it the top-choice for people who has a habit of exercising in their daytime. To bring attention to our product story, we decidedto set up installations -at leading department stores or squares- activated by the movement of people on the street.

 

 

 



Credits: Pınar Cingöz - Copywriter, Djem Youdjel - Art Direction, Armando Flores of DraftFCB, San Francisco 2010.


I D E A

“The more your move, the smarter the water.”

Smartwater is a premium vapour-distilled water with elecrolytes,making it the top-choice for people who has a habit of exercising in their daytime. To bring attention to our product story, we decidedto set up installations -at leading department stores or squares- activated by the movement of people on the street.

 

 

smartwater

 "The more you move, the smarter the water."

is pretty clear, to make the most of smartwater, you are advised to exercise, yet this is rarely the case. For that matter we have built a window display where people will be able to interact using the sensors on the pavement. As they move around, the display will showcase the brandmark in bubbles as a reference to vapour-distillation process and the electrolytes.

 


bulut

P O R T F O L I O

ManeuverExperience

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Selçuklu VadiIdentity

BaltuIdentity

B1360

Tuned360

PreviouslyIdentity

D J E M    Y O U D J E L

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Djem is a multidisciplinary designer and art director from Cyprus who currently lives and works in Istanbul.

Founded his own design bureau Principolis in Istanbul.

Previously worked for Saatchi London, Ogilvy London, MindTheAd and Promoqube where he developed creative ideas, built interfaces and crafted brands. Has a thirst for anything well-thought and nicely brought in together whether it is a platter at a restaurant, user experience at a store or simply something he comes up walking down the street.

Currently working on Sousveye, a café that welcomes everyone where good produce is prepared effortlessly with a menu changing daily.

For all inquiries and projects please email.

D J E M    Y O U D J E L

_
Djem is a multidisciplinary designer and art director from Cyprus who currently lives and works in Istanbul.

Found his own design bureau Principolis in Istanbul.

Previously worked for Saatchi London, Ogilvy London, MindTheAd and Promoqube where he developed creative ideas, built interfaces and crafted brands. Has a thirst for anything well-thought and nicely brought in together whether it is a platter at a restaurant, user experience at a store or simply something he comes up walking down the street.

Currently working on Sousveye, a café that welcomes everyone where good produce is prepared effortlessly with a menu changing daily.

For all inquiries and projects please email.

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