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I D E A 

“Snowboard Culture Club”

Snowboarding requires a lot of skills and training and sbowboarders love to show their moves B1 is nested on this particular behaviour, giving snowboarders the chance to show off their skills, claim their well-deserved spots and routes to challenge each other with their video footage created by appropriate gears, DJI drones and still cameras.

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W H Y    B U R T O N ?


Burton apparel already features jackets with docks on the arm and goggles with cameras. With the introduction of this service, it will be easier for people to have amazing video footages to share and become a part of something bigger. Burton already supports the use of technology and they are the market leader.

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H O W ?


B1 app becomes the center piece for everything. B1 still cameras on your snowboarding route, B1 drones and cameras installed on Burton goggles will create a footage from different angles as you snowboard.

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S M A R T    T R A C K


You might claim certain spots or moves on B1 routes and have video footage to prove that. Since B1 app will collect all the data on your snowboarding experience, you might go back in time and see what mistakes you have done or have a virtual trainign experience from the experts.

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P O R T F O L I O

D J E M    Y O U D J E L

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Djem is a multidisciplinary designer and art director from Cyprus who currently lives and works in Istanbul.

Founded his own design bureau Principolis in Istanbul.

Previously worked for Saatchi London, Ogilvy London, MindTheAd and Promoqube where he developed creative ideas, built interfaces and crafted brands. Has a thirst for anything well-thought and nicely brought in together whether it is a platter at a restaurant, user experience at a store or simply something he comes up walking down the street.

Currently working on Sousveye, a café that welcomes everyone where good produce is prepared effortlessly with a menu changing daily.

For all inquiries and projects please email.

D J E M    Y O U D J E L

_
Djem is a multidisciplinary designer and art director from Cyprus who currently lives and works in Istanbul.

Found his own design bureau Principolis in Istanbul.

Previously worked for Saatchi London, Ogilvy London, MindTheAd and Promoqube where he developed creative ideas, built interfaces and crafted brands. Has a thirst for anything well-thought and nicely brought in together whether it is a platter at a restaurant, user experience at a store or simply something he comes up walking down the street.

Currently working on Sousveye, a café that welcomes everyone where good produce is prepared effortlessly with a menu changing daily.

For all inquiries and projects please email.

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